Understanding What's Causing Your Churn

Understanding potential threats to your business is crucial for your team’s success. These threats can come from multiple angles, including a few of the most common shown below:

• Senior staff turnover on the customer side, or changes in their budget
• Low product adoption and usage
• Weak relationship management from your team
• Shallow relationships within the customer’s organization
• Competitor influence or persuasion
• A product or platform that isn’t fully meeting the customer’s needs

The good news is that many of these threats can be mitigated if identified early. To do this effectively, it’s essential to follow a structured process and playbook for managing every customer relationship. This approach ensures that issues are spotted before they escalate and can be addressed proactively.